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canadian tire guy…

A while back, I got roped into buying subscriptions to a few magazines. I know what you are thinking. Oh dear, how did that happen? Well, I really liked the idea of having a world clock/calendar/calculator on my desk. And I love magazines, too. Anyways, I get Maclean’s along with a few others, but Maclean’s is the one I really like. Mostly because of stories like this one…

What a tool

The sad, sorry life of Canadian Tire Guy
JOHN INTINI

If you’d like to see Tim (The Tool Man) Taylor kick the Canadian Tire Guy’s ass, you’re not alone. Canadian Tire’s long-running ad campaign — starring the Ned Flanders of home improvement — seems directly aimed at middle-aged, middle-class suburbanites who are desperate to keep their lawns neatly trimmed and their minivans perfectly polished (a.k.a. the crowd that already goes to Canadian Tire 1.8 times a week). Problem is, it seems nearly everybody else can’t stand him.

The rest of his relatives probably grew tired of receiving rechargeable battery kits and super-powered flashlights for Christmas, and cut him out of family functions. As for his neighbours, chances are he’s the guy who never gets invited to street parties. Too bad, because Canadian Tire Guy could use a thick steak and a couple of cold ones, though he’s probably maintained his svelte figure into middle age by watching his red meat intake and drinking tasteless, low-carb beer. (No more than two, though, lest he wind up hanging off the roof from his tool belt.)

~ viaMaclean’s Magazine.

~ readthe whole thing.
~ readhis diary.

spinning… counting down the hours by ted leo + the pharmacists.

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